Cute Little Cartoon About the Nature of Confidence

I love how this little bug asserts himself to the point of pushing the rooster into the corner of the comic box. The bug and rooster have undergone a role-reversal. Even their font (and therefore, voice) has been swapped. The bug, usually prey to a rooster, admits his mortality with the squished "ouch" but never lets the rooster get the better of him. The rooster, commonly a symbol for blustery pride allows the bug to demote him.

The Sweetest Little Thing — Worthy Fundraiser

Support galleries and artists at The Sweetest Little Thing (SLT) Art Auction. Come on, it's fun!

• The Sweetest Little Thing
• Art Auction, Cakewalk, Dance
• February 14th
• 7 PM
• Owens Art Gallery, Sackville, NB
• See the artwork and bid online at www.SweetestLittleThing.ca
• Official web site of the Struts Artist-Run Gallery
• Official web site of the Owens Art Gallery

To do my part, I created the 2010 stamp for their ongoing Rubber Stamp Project. This stamp was used on the envelope to call for SLT submissions and related promotions.

The rubber stamp:


Here's what it looks like when it goes through the stamping process:


Creative Rationale for the Stamp
Each year, a member of Struts is asked to create a new stamp. The resulting graphic is a reflection of the Artist's approach to art as well as their response to the theme Sweetest Little Thing.

Personally, I'm a bit of a science fiction movie junkie (thus the 2010 movie reference), I'm a Graphic Designer (thus the adaptation of the movie's poster) and I love a play on words (thus the planet's crescent turns into a croissant, which is the French word for crescent). I think this stamp wraps me up well.

In terms of relating the image to the theme: babies are sweet little things; croissants are sweet little things; the event itself focuses on dessert-type foods; and, the auction takes place on Valentine's Day -- it doesn't get more romantic than French language and food.

Here I've re-used the stamp for the SLT poster:


Creative Rationale for the Poster
As the stamp graphic was meant to be seen only after it had gone through the process of being stamped, people would see a "grunge" version of that graphic. I decided to take the poster in the same direction. All the elements of the poster look like they've been stamped onto it. Some are rough-edged, some are misaligned — all properties of a hand-made stamp project. Adding a red background recalls Valentine's Day.

Animated .gif
Here, I've adapted it to an animated .gif for promotional use on other web sites:




Background on The Sweetest Little Thing
The Sweetest Little Thing is the most important annual fundraising event for The Owens Art Gallery and Struts Gallery & Faucet Media Arts Centre. Presented in partnership on Valentine’s Day, the Sweetest Little Thing combines a contemporary art auction with a cake walk and dance. The event has become a seasonal highlight for the community, featuring artists, friends and supporters from across the country and beyond. The funds raised go directly to the ongoing programming of the galleries.

Background on The Rubber Stamp Project
The goal - to stamp all outgoing mailings with an artistic image that will intrigue postal workers. The image must fit on a standard #10 envelope and must lend itself well to the mechanics of the stamping process. The image is often related to Valentine's Day since the stamp is launched annually on the mailout containing the call for submissions to The Sweetest Little Thing — a yearly art auction held on February 14th.

Visiting Artist at Cape Jourimain's Eco-Arts Festival

Last Fall I was fortunate to be selected as a Visiting Artist at the Eco-Arts Festival at Cape Jourimain Nature Centre. The Centre is located in a 675-hectare National Wildlife Area at the base of the Confederation Bridge in New Brunswick and celebrates the link between natural and human environments. So it’s no surprise that they hold an annual festival that marries art and nature.

Beached
On arrival, the Artists were encouraged to walk the trails and select a location for their “studio”. Like a fish caught in an eddy, I was continually drawn back to the beach. I envisioned numerous artworks all based on the use of the naturally-occurring wrack line of dried eelgrass. As the tide continually reshapes the shore, my intention was to continually reshape the eelgrass during the course of the festival. A rake would be my paintbrush, the seaweed would be my paint, and the beach would be my canvas.

My first artwork was this 18-foot long fish which I entitled Beached. As part of the natural process, animals get beached with the tide. This fish suffered the same fate but at the hands of the artist.

On day two, I breathed life back into that fish and adapted it for a second artwork: a fish that is sneaking up and about to swallow me! I was looking for a way to redefine the wrack line. The natural line of the eelgrass became the waterline of the Northumberland straight. With me swimming along the waterline, half above water and half below, the fish comes up behind me for a chomp.

To photograph the artwork, I needed to get to high ground. The Centre built an Observation Tower for just such viewing.

Peye in the Sky Idea
The Observation Tower’s vantage point gave me a pie (or eye) in the sky idea.

Could these artworks be visible from the satellites used by Google Earth or Google Maps? Their big eye in the sky is a technology whose omnipresence is being exploited for marketing purposes the world over. So, I attempted to write CapeJourimain.ca large enough to be captured by Google Earth. This URL not only names the land but identifies it as Canadian (.ca) and lets people know where to go to find out more information about it. I put a bird, an eel and a snail around the web address to indicate that it's an area rich with wildlife spanning earth, air and water habitats.

The last time the area was photographed by Google seems to have been in 2006 so I was hoping that Cape Jourimain was due for another shoot! I made sure that the web address was above the high tide mark so that it would remain on the beach for a while. I tracked Google Earth for the 3 weeks that the URL survived the elements but it never showed up. If Google did photograph it, it hasn’t appeared on their web site yet.

The web address ended up being about 96 feet long and 12 feet tall. To give you an idea of size, I've included a photo with people in it.


Everyone’s an Art Critic
One of the most interesting things that happened was when a group of shore birds flocked to my upturned seaweed — it must be a source of food for them. By bizarre coincidence, they seemed to prefer the “drawing” of the bird to pick at. I’ve worried about critics tearing apart my art but never birds!

The Challenges of an Outdoor Studio
Producing the works had its challenges. Creating something so large (for example, the largest letters in CapeJourimain.ca were 8 feet by 12 feet) introduced the problem of perspective. Viewing it from high above and from different angles stretched and warped it. I had to run back and forth to the platform of the beach's stairs between forming each letter to see what tweaking it needed. The letter that was furthest away ended up being extremely warped from the beach but looked perfect from the tower.

Photographing the work was interesting, too. I photographed it from the tower but to get a closer view of it, I ended up borrowing a huge ladder from the facility. Not only was it difficult to find sure footing in loose sand but the wind took the ladder out several times in the attempt! After several tries and with the help of fellow artists and the festival coordinator, I got the shot that I was hoping for.

And then there was the shear physical aspect of it. For example, using a rake all day is nothing like using a paint brush all day. I quickly learned that gloves, rubber boots and a strong garden rake were essential and that flipping seaweed to air-dry overnight meant much lighter work the next day. My arms got a workout that weekend!

A Thoroughly Enjoyable Experience
The Cape Jourimain staff were super. Their leadership and assistance was wonderful and the food was amazing; much of it organic, all of it local.

Working all morning and all afternoon in our own "environment", then breaking for coffee or lunch to bring the artists and staff together allowed us to talk about the day's accomplishments and the impact that working outside had on our approach to art-making. This wall-less studio takes down many barriers; the fear of people seeing my work mid-production was a big one for me.

During the festival, visitors were really engaged. We talked about the act of creating art since most visitors were finding the artists part way through the creation of an artwork rather than with finished works. It was more like a studio tour than a gallery tour... the world's largest and most freeing studio! A few asked me if my communication on the beach was a sort of S.O.S. By the end of the weekend, I'd perfected an answer "Yes, a form of communication but the exact opposite of an S.O.S. in that I DON'T want to be found!"

• My CJNC Eco-Arts Visiting Artist profile page

23 things I’d Like to Change About Advertising

Terry O'Reilly's latest Age of Pursuasion episode. Streaming Audio. 27:30 --listen at CBC.ca

Food Company's Annual Report has to be Baked to be Read

Printed with invisible thermal-reactive ink, this food-company annual report called "Well Done" must be baked before the content of the pages will show up! Kudos to the creative agency Bruketa & Zinić who cooked up this recipe for success. I'm sure they've made their client proud.

Even the Biohazard Symbol Needed Design & Marketing

Charles Baldwin, a retired environmental-health engineer, explains his role in developing the biohazard symbol from colour and shape selection to test audiences and "selling" it through scientific journals.

~via Reddit~