Tuesday, May 06, 2008

AOP: “It’s the Insight, Stupid”

This week on Terry O'Reilly's Age of Persuasion...

"Bill Clinton’s electoral victory of 1992 owed much to a four word phrase created by advisor James Carville: 'It’s the economy, stupid'. It wasn’t an idea, or a slogan, but an insight. Join Terry O’Reilly as he shows why an insight is at the heart of modern persuasion, and how insights fuel great ideas, art, and inventions."

It’s the Insight, Stupid on AOP at CBC Radio One. Streaming audio; runs 27:30.

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