Sunday, November 14, 2010

Marketing Monday

Quiznos has anything but "sub"-standard signage
I love it when businesses consider the little things like this OPEN sign at Quiznos. Your standard oval blue and red "open" sign (as seen in the storefront to the left) might do but Quiznos Sub wanted to make their mark on even this smallest detail of their shop. It's a little difficult to see in this night photograph but they've used their "Q" logo to be the oval shape for the sign. Spending this much attention to the outside of the shop suggests that the products within will be as lovingly prepared. It certainly was enough to lure me in. And, I can honestly say that the product held up to the unspoken promise. 2 burps-up!
Marketing Monday is a column devoted to innovation in the world of commerce. It celebrates companies, products, packaging and campaigns that swim against the current and find creative ways to stand out. Got a suggestion for the column? Send me a comment.

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