Friday, December 28, 2007

Volkwagen Drives Advertising

In 1959 Volkswagen changed the face of advertising. They selected Doyle Dane Berbach (DDB), an advertising agency based in New York, to create a Print and TV campaign to promote their vehicles across the United States. In doing so, VW, the agency and Helmut Krone (the Art Director behind it all) secured their place in advertising history.

Thankfully, three ad-men/authors --Alfredo Marcantonio, John O'Driscoll, and David Aboott-- saw fit to compile the advertisements into an equally clever book. Entitled "Remember those great Volkswagen ads?", this book has a web site devoted to it and is a must-have for all those who work in the biz. As it's currently out of print, be sure to sign up for notification when the new edition is printed. Enjoy!

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