Monday, April 12, 2010

Marketing Monday

Disloyalty has its privileges - thestar.com
Seven Toronto indie coffee shops hope their disloyalty card will send customers on a counterculture, city-wide tour of their wares. Disloyalty has its privileges - thestar.com

Marketing Monday is a column devoted to innovation in the world of commerce. It celebrates companies, products, packaging and campaigns that swim against the current or find creative ways to stand out. Got a suggestion for the column? Send me a comment.

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