Monday, February 08, 2010

Marketing Monday

Staff, managers drive retailer green policies
And why not? There’s one Environmentalist in every bunch who is willing to champion the cause. That means that owners don’t have to have the know-how or interest but can gain green policies through staff. Not to mention that recycling/reducing often results in a cost savings. And, marketed effectively, the bottom-line stands to gain. Consumers that find a store with environmental practices that complement their own are going to become devoted shoppers of that store.

It’s win-win all around.

I believe it should be taken one step further. Staff and managers are front-line and are exposed to consumers’ requests — information that an Owner can’t get from their sales spreadsheet. Staff and managers should have a say in green products sold, too.

Reuters via National Post

Marketing Monday is a column devoted to innovation in the world of commerce. It celebrates companies, products, packaging and campaigns that swim against the current or find creative ways to stand out. Got a suggestion for the column? Send me a comment.

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