Monday, February 15, 2010

Marketing Monday

Keeping Printed News Current

“Mobilize This Digest”, by Financial Post’s paper edition, allows you to receive up-to-date information on an article on your smartphone.

If a paper-edition article includes a barcode, photograph it with your smartphone and immediately be taken to an expanded or interactive (a music video for an article on a musician, for example) article online.

Instructions on how to do it at

Marketing Monday is a column devoted to innovation in the world of commerce. It celebrates companies, products, packaging and campaigns that swim against the current or find creative ways to stand out. Got a suggestion for the column? Send me a comment.

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