Monday, March 01, 2010

Marketing Monday

An initiative of Volkswagen, is dedicated to the idea that making a task fun is the easiest way to change people’s behaviour for the better. For example, if you want to encourage people to walk more by taking the stairs instead of an escalator, turn the staircase into an operational piano keyboard. When you walk on the steps, you make your own tune! By making the task fun to do, people will change their behaviour and choose the healthier mode of transportation.

Submissions like that have been sent in from all over the world. They published over 700 ideas a few months ago and they've whittled it down to 11 finalists. Go vote! The winners will be announced on March 29, 2010. They will each receive 2500 Euros in prize money as well as have their idea produced by Volkswagen. Cleverly, the VW logo will appear on all of them!

Marketing Monday is a column devoted to innovation in the world of commerce. It celebrates companies, products, packaging and campaigns that swim against the current or find creative ways to stand out. Got a suggestion for the column? Send me a comment.

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