Monday, March 22, 2010

Marketing Monday

Biohazard SymbolEven the Biohazard Symbol Needed Design & Marketing

Charles Baldwin, a retired environmental-health engineer, explains his role in developing the biohazard symbol from colour and shape selection to test audiences and "selling" it through scientific journals.

Marketing Monday is a column devoted to innovation in the world of commerce. It celebrates companies, products, packaging and campaigns that swim against the current or find creative ways to stand out. Got a suggestion for the column? Send me a comment.

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