Monday, May 03, 2010

Marketing Monday

New Doritos "Collisions" chips a direct hit
Love the packaging, love the idea and love the two kinds of chips they've put together. Perfect for parties where you know some people like it hot and some not. What a smart, new way to sell two old flavours.

Marketing Monday is a column devoted to innovation in the world of commerce. It celebrates companies, products, packaging and campaigns that swim against the current or find creative ways to stand out. Got a suggestion for the column? Send me a comment.

No comments: