Monday, May 24, 2010

Marketing Monday

Necessity the Mother of Invention
The late inventor of the ATM, John Shepherd-Barron, was locked out of his bank one day and couldn't withdraw money from his account. It struck him that there ought to be a way to get money from your account at any time and decided that a chocolate bar vending machine was the perfect model for a money dispenser. The first Automatic Teller Machine was installed in a small bank branch in a little north London suburb on June 27, 1967. 40 years later, they're found in almost every convenience store or restaurant the world over.

Associated Press via The Toronto Star

Marketing Monday is a column devoted to innovation in the world of commerce. It celebrates companies, products, packaging and campaigns that swim against the current or find creative ways to stand out. Got a suggestion for the column? Send me a comment.

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