Wednesday, May 12, 2010

What is a full-service advertising agency?

Written by Choleena DiTullio of Demand Studios for publication on The published article at

A full-service advertising agency is a business specializing in the complete promotion of its clients. The agency can produce all types of advertising products and services from printed signs to television advertisements.

Brand Development
Brand development includes everything from deciding on the design of a logo to developing a family look for all promotions.

Research and Conceptual Development
Research includes a period of discovery where the agency learns about the client, its goals, its products and its audience. The agency will write a comprehensive marketing plan from the information gathered. Conceptual development includes brainstorming advertisement ideas and testing those ideas in a focus group.

Audio/Visual Components
A/V components include radio and TV. ads as well as soundscapes, multimedia and video components used within websites and trade show booths.

Printed Materials
Printed materials include a wide variety of items: billboards, brochures, business cards, trade show booths and all types of printed signage.

Electronic Marketing
Electronic marketing includes websites, mailing lists, social media (blogs, Facebook Groups, Twitter streams) and other electronic-based promotional methods.

Public Relations and Communications
Their services can also extend to Public Relations and Communications, supplying speech writing and a direction for all modes of public communication of a company.

More Information:
Saatchi & Saatchi
BBDO Worldwide
Ogilvy & Mather

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